LIDITEC Participated in the Renowned Tecnosalud Trade Fair in Peru

LIDITEC, a leading company in the design and manufacture of clinical space dividers and furniture, took a decisive step in its international growth by successfully participating in the 2023 Tecnosalud trade fair in Peru, the country’s leading healthcare event and a highly regarded fair across Latin America.

Tecnosalud, organized by the Lima Chamber of Commerce (CCL) through its industry association COMSALUD, has been recognized for more than 20 years as Peru’s most important healthcare event. The 2023 edition was held at the Jockey Exhibition Center in Lima, attracting more than 10,000 attendees and over 350 domestic and international manufacturers and suppliers.

A LIDITEC delegation comprising General Manager Paulette Lisham, Commercial Director Berta Gómez and Operations Manager Alex Valenzuela, presented the company’s high-hygiene space-divider solutions during the three-day event held from September 13 to 15, 2023.

This participation provided an opportunity not only to showcase products and build contacts, but also to advance the search for a distributor in the Peruvian market. 

In addition to building a strong contact database, the company received feedback positive feedback from booth visitors, including potential customers and small and medium-sized distributors.

Before traveling to Peru, the communications team carried out extensive work on the corporate image, website updates, social media, and the corporate video, among other materials. The booth also displayed samples of the space dividers so attendees could not only see the products but also examine their materials, giving them a complete and detailed understanding.

Exploring Strategic Partnerships

During its visit to Peru, LIDITEC held strategic meetings with representatives of the Regional Health Directorate (Diresa) of Peru’s Ministry of Health and the Lima Chamber of Commerce.
Paulette Lisham, LIDITEC’s General Manager, highlighted the value of the visit for understanding Peruvian culture and the local market. “It was an enriching experience, especially because of the opportunity to build new contacts and learn about the characteristics of this market. We are excited to continue our company’s internationalization process,” she said.

Territories and Logistics: Beyond Commercial Borders

This was a valuable opportunity to explore Lima and understand in situ the logistics and the distances involved in distributing products throughout the country.

Following this successful experience in Peru, LIDITEC reached another milestone in its international growth and expansion. The company will continue exploring new opportunities along its path toward internationalization, having learned valuable lessons about the importance of maintaining strong, consistent relationships in foreign markets.

This trip was funded by the Corfo project “EXPANDING HIGH-HYGIENE SPACE DIVIDERS (SAH) TO PERU AND ECUADOR” (code 22CYE2-214220).